Launch campaign for EDEN, Urbidermis' modular planter system.
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URBIDERMIS EDEN
About
Launch campaign for EDEN, Urbidermis' modular planter system, introducing a product designed to integrate nature into contemporary urban environments. The project developed a visual narrative that translated the system's versatility and environmental purpose into a coherent audiovisual language.
Through a combination of motion graphics, sound design, illustration and graphic composition, the campaign explored the relationship between nature and the built environment. Applied across digital communication and launch materials, the visual system presented EDEN as more than a product, positioning it as a tool for creating greener and more adaptable public spaces.
Project Team
Creative Direction
Andrea Arqués, Gina Soler
Illustration
Silvia Tack
Art Direction
Gina Soler
Graphic Design
Gina Soler
Motion Graphics
Gina Soler
Sound Design
Gina Soler