My practice is driven by research and conceptual thinking. 
With eight years of experience, I approach design as a process of giving form to ideas, translating concepts into coherent visual systems.

                         Working at the intersection of print, motion and digital media, design becomes a visual language where typography, image and movement come together through strategy and careful execution.







Clients

                              HANNUN                              DDOTT Type                              Urbidermis                              Mamita Botanical                              Fantú Magazine                              LŌV Ferments                              Novameat                              Museo Thyssen–Bornemisza                              Barcelona Turisme                              B100                              Estrella Galicia                              Abanca                               HANNUN                              DDOTT Type                              Urbidermis                              Mamita Botanical                              Fantú Magazine                              LŌV Ferments                              Novameat                              Museo Thyssen–Bornemisza                              Barcelona Turisme                              B100                              Estrella Galicia                              Abanca






Services

Creative Direction
Art Direction
Graphic Design
Visual Identity
Editorial Design

Branding
Packaging
Set Design
Shootings
Motion Graphics
Web Design
Consultancy
Workshops







Publications

2020
TEMES DE DISSENY
ELISAVA Scientific Journal

Cover artwork for Issue No. 37







Talks

2026
INFORME DEL SECTOR CREATIVO 
Universitat de Barcelona (UB)
Presentation of Casa Bien with Andrea Arqués and Maria Berlanga.


2026
CASA BIEN
Universitat Pompeu Fabra (UPF)
Presentation of the agency with Alberto Aranda.







Experience

2020 – Present
FREELANCE
Senior Art Director and Graphic Designer
Creative direction across design and brand projects.


2020 – Present
GRIS AGENCY
Collaborator
Ongoing freelance collaboration.


2024 – 2026
CASA BIEN
Senior Art Director and Graphic Designer
Lead of the agency's communication.


2020 – 2024
CASA BIEN
Art Director and Graphic Designer
Branding, editorial and digital projects.


2019
GRIS AGENCY
Internship

Graphic design internship in branding and exhibition projects.







Education

2022
UNIVERSITY OF THE ARTS LONDON (UAL)
Typography Short Course
Advanced course in modular typography.


2022
BAU, CENTRE UNIVERSITARI D'ARTS I DISSENY
Sustainable Graphic Design
Course led by Nuria Vila.


2021
FICTIZIA
Cinema 4D & 3D Motion Graphics
Introduction to 3D workflows for design and animation.


2016 – 2020
ELISAVA, BARCELONA SCHOOL OF DESIGN AND ENGINEERING
Bachelor's Degree in Graphic Design 
With focus on editorial design, brand identity and motion design.





















Last Updated in July        ©

ginaa.soler@gmail.com