Visual identity for Victor Aparicio's piano performance ACT. ll
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WHITE PIANO ll
About
Visual identity for The Provenance, ACT. II, a live performance by composer and pianist Victor Aparicio. The project developed a visual language that accompanied the performance across its different physical and digital formats, creating a coherent identity around the live experience.
Graphic system applied to stage visuals, printed materials, wardrobe, promotional assets and digital communication, extending the project's visual language beyond the performance itself. Designed as a flexible identity, each application reinforced the atmosphere of the work while maintaining consistency across every touchpoint.
Project Team
Direction and Music
Victor Aparicio
Production
Nil Santané
Art Direction
Laura Prim, Sara Guerrero, Claudia Longarte, Gina Soler
Graphic Design
Gina Soler
Fashion Design
Cristina Sangenís
Photography
Kai Naizpurua
Location
ABHA Studio