Visual identity for Victor Aparicio's piano performance ACT. l
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WHITE PIANO l
About
Visual identity for The Provenance, ACT. I, a live performance by composer and pianist Victor Aparicio. The project developed a graphic language that accompanied the concert across its communication and promotional materials, creating a cohesive identity around the event.
The visual system was applied across printed and digital touchpoints, including posters, event graphics, social media assets and motion pieces. Designed to support the performance's intimate atmosphere, the identity translated its visual character into a flexible system adaptable across different formats.
Project Team
Creative Direction and Music
Victor Aparicio
Production
Nil Santané
Art Direction
Sara Guerrero, Claudia Longarte
Fashion Design
Cristina Sangenís
Graphic Design
Gina Soler
Motion Graphics
Gina Soler
Lighting Design
Iván V. Jiménez
Video
Chechu Pajares
Location
Talara Studios