Campaign introducing Urbidermis' Life Cycle Assessments (LCA).
2026Developed at Casa Bien
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URBIDERMIS
About
Urbidermis introduced Life Cycle Assessments (LCA) across its entire product catalogue as part of its commitment to transparency and environmental responsibility. The challenge was to communicate a highly technical document in a way that felt accessible, engaging and visually coherent with the brand.
The project developed a visual language capable of translating environmental data into clear and layered information for a Media Campaign. Inspired by circular forms and the idea of revealing hidden structures, the campaign explored how each layer of a product's lifecycle contributes to its overall impact. Through a combination of graphic design, motion and storytelling, complex information was transformed into a visual narrative that made the invisible visible, encouraging a more conscious approach to urban design.
Project Team
Creative Direction
Andrea Arqués, Gina Soler
Narrative & Copy
Jordi Martínez
Art Direction
Andrea Arqués, Gina Soler
Graphic Design
Gina Soler
Motion Graphics
Gina Soler