Visual identity and packaging redesign for the kombucha brand.
( 03 / 21 )
LŌV FERMENTS
About
Brand identity and packaging for LŌV Ferments, a contemporary brand redefining fermented drinks as a healthy and innovative alternative within the beverage category. The project repositioned the brand through a renewed visual identity, packaging system and product naming strategy.
Inspired by the diversity and transformative nature of fermentation, the visual language embraces bold colour, expressive typography and flexible graphic compositions. Applied across the product range and brand communication, the identity challenges the conventions of the category while reflecting LŌV Ferments' commitment to creativity, wellbeing and innovation.
Project Team
Creative Direction
Alberto Aranda, Andrea Arqués, Gina Soler
Art Direction
Andrea Arqués, Gina Soler
Graphic Design
Gina Soler