Art direction and set design for B100's brand shooting.
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B100
About
Art direction and set design for B100's brand shooting, communicating the bank's commitment to ocean conservation through its payment card. Developed in collaboration with photographer Carla Step, the project translated the card's environmental impact into a simple and engaging visual narrative.
The visual concept centred on the idea that every card payment contributes to removing plastic from the ocean. Through carefully constructed sets, material compositions and a restrained colour palette, the campaign transformed an abstract sustainability message into a series of tangible and memorable brand images.
Project Team
Creative Direction
Andrea Arqués, Gina Soler
Art Direction
Andrea Arqués, Gina Soler
Set Design
Gina Soler
Photography
Carla Step
Lighting
Carla Luz